Everything you need to get started
A full service agency of one
Fractional brand & comms leadership for early-stage startups
Fromm is the consultancy of Matt Kendall—fractional CMO, brand and content strategist, and trusted advisor to early-stage and scaling startups.
I work with funded startups in circular economy, regenerative impact, and B2B SaaS, helping founders and leadership teams go to market with clarity, confidence, and momentum.
From brand strategy to Canva templates, you receive senior strategic input where it matters most, paired with practical execution that drives results. From pitch decks to brand positioning, marketing calendars to content production—I bring the focus, frameworks, and insight to help you find traction, fast.
One person. Multiple hats. Zero fluff.
With decades of experience leading strategy and content for brands like Toyota, Unilever, CommBank, Coca-Cola, and Virgin, as well as startups like Phantm, Avenue One, and MyComms—I plug in where you need me most.
Whether you need a fractional CMO for leadership meetings and investor decks.
A Head of Brand to define your positioning.
A Content Director who can plan, write, and publish without layers of approvals.
You get it all, without the overheads of hiring three people.
Services
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Strategy
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Content Creation
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Consulting
Meet Matt
Founder & Director
Matt is a writer and award-winning communications strategist with over 20 years of experience across Advertising, Direct Marketing, PR, Digital, and Social media, working at agencies such as Saatchi & Saatchi, Weiden + Kennedy, Holler, and One Green Bean.
As head of Digital Strategy at Australia's most awarded PR agency for six and a half years, Matt built one of the country’s most effective social and content teams and launched the influencer co-creation platform CoMaker.
Today, he works closely with founders who want to make an impact—providing the advice, assets, and tools they need to get started and thrive.
He’s also passionate about accelerating the shift to a circular economy and working with businesses and activists to help facilitate this transition, while also advocating for a regenerative, bio-circular materials economy.
He currently lives and works in Mullumbimby, in the Northern Rivers of New South Wales, Australia, with his wife, daughter, a ratbag Border Collie, and three chickens.
“Matt Kendall is a master of navigating the intersection of commercial business strategies and cultural trends. He is remarkably well-read and researched in many industry domains and is world-class in his communication. Our business is indebted to him for his professionalism and passion.”
— Elliot Costello, Phantm Co-founder and CEO
What’s The Matter
Outside of client work, What’s The Matter is my blog and newsletter where I explore the plastic crisis, alternative materials, and the transition to a circular economy built on soils, not oils. It’s where I share thoughts on regulation, systems change, and the role of design and data in driving real systems change for our out of control materials economy.
Some of this work has been published in Bioplastics Magazine (an international publication focused on material innovation and bioplastics) and presented as a keynote talk at The Planting festival at Woodfordia, and it’s a good place to get a feel for how I think and write… especially if you’re working in sustainability, circular economy, or materials innovation.
