Expert content that builds brand authority
Strategic and editorial expertise, augmented by AI
Artificial intelligence is no substitute for actual intelligence
We combine groundbreaking LLM innovation with rigorous research that ensures accurate sources are being applied to sophisticated prompt engineering and other AI tools—carefully planning inputs and reviewing outputs.
These raw materials are then crafted into expert content using human editorial expertise and decades of content strategy experience.
Insight-driven, SEO-informed
Search engines connect people to the content they value most, and they constantly tweak their algorithms to achieve that goal. If your content isn't the best available, search engines are your enemy.
We make search engines your friend through keyword research and tools informing the creation of content that delivers the insights* your audience is seeking when they type their query into the search engine.
*Insights are like secrets, little bombs of truth and value that explode in the minds of your audience—building brand salience.
Strategy & Consulting
Matt Kendall is an award-winning strategist with decades of experience working across some of the world’s best known brands in London, Amsterdam, and Australia.
His proven SprintTank methodology will take you from a Zoom-based workshop to robust content strategy within a week. We can also work to any existing strategies you have in place.
Having developed the content functions for brands such as CommBank, Bunnings, Coca-Cola, Lion Nathan, Toyota, and numerous startups, Matt is available to consult to any business looking to develop or improve its in-house content capabilities.
CoCircle Network
Tap into Fromm’s vast network of subject matter experts, content creators, strategists, and marketing specialists. If you require any additional skills, we will curate specialists with the domain expertise ideally suited to your specific requirements.
This approach keeps overheads low and ensures each and every execution is optimised. Your content is developed by experts, specifically chosen as the best in the business for your particular brief.
Our services
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Content Creation
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Strategy
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Consulting
Meet Matt
Founder & Director
Matt is a writer and award-winning communications strategist with over 20 years of industry experience in Advertising, Direct Marketing, PR, Digital, and Social media, working at agencies such as Saatchi & Saatchi, Weiden + Kennedy, Holler, and One Green Bean.
As head of Digital Strategy at Australia's most awarded PR agency for six and a half years, Matt created one of the largest and most effective social and content teams in the country and developed and launched the influencer co-creation platform CoMaker.
Matt has advised some of the world’s biggest brands on their social, content, and communications strategies. He takes an entrepreneurial approach to strategy and communications and thrives on finding new ways of working while developing elegant solutions for clients.
He currently lives and works in Mullumbimby, in the Northern Rivers of New South Wales, Australia, with his wife, daughter, a ratbag Border Collie, and three chickens.
“Matt Kendall is a master of navigating the intersection of commercial business strategies and cultural trends. He is remarkably well-read and researched in many industry domains and is world-class in his communication. Our business is indebted to him for his professionalism and passion.”
— Elliot Costello, Phantm Co-founder and CEO
